5G-IANA aims at providing an open 5G experimentation platform, on top of which third party experimenters, i.e., Small and Medium Enterprises (SMEs) in the Automotive-related vertical have the opportunity to develop, deploy and test their services.
InCites Consulting is leading the tasks related to the development of the most appropriate business models that can be used for the exploitation and sustainability of the 5G-IANA platform. Based on the word performed here are some key aspects that should be considered.

The problems that the 5G-IANA AOEP aims to address are associated with the lack of specialized 5G experimental platforms that can be accessible by third party experimenters, where they can run their experiments and validate their solutions. 5G-IANA offers access to resources specific to the automotive vertical, while the VNF repository and the network application toolkit can assist third parties to compose their own services even if their level of expertise is low.

Regarding the competition there are some generic emulators that have several limitations with the most important to be the lack of resources needed for the development of services in the automotive vertical. There are other experimental platforms from other 5G projects that are developed under the same call, from 5G-PPP earlier phases or from national funded projects; but to the best of our knowledge no platform is targeting explicitly the automotive vertical.

The value of the 5G-IANA platform The solution that the 5G-IANA platform offers includes 5G testbeds, HW resources, SW resources and toolkits, along with human capital that are difficult to be offered from other stakeholders, while MNOs that could potentially offer such resources are not for the moment eager to open up their networks to external parties.

The value of 5G experimental platforms lies in their ability to accelerate the development, testing, and validation of network applications in the context of 5G networks in the automotive vertical. There are two main target groups that can benefit from their interaction with 5G-IANA.The first target group includes experimenters, researchers, application and service providers, SMEs and startups. The value that 5G-IANA offers to that market segment can be analysed in the following elements:

 Promote innovation and research
 Limiting the risk of innovation
 Use case validation
 Realistic testing
 Fostering collaboration
 Education and Training

The second market segment that 5G-IANA can target includes Mobile Network Operators (MNOs). By partnering with 5G-IANA platform, mobile operators can leverage a wide range of benefits, from accelerated innovation and cost efficiency to enhanced customer experience and new revenue opportunities.. The value that 5G-IANA can offer to that market segment can be summarized in the following:

 Rapid Testing and Deployment
 Competitive advantage
 Enhanced network performance
 Improved customer experience
 Generation of new revenue streams
 Migrate risk
 Increase expertise

Today we will learn about Cogninn’s role in the 5G-IANA project:

Cogninn has leveraged the funding from 5G-IANA to develop an AR streaming services running over the 5G mobile networks and provide services for general smart cities, retailing and other services but with focus on infotainment services in automotive industry. To this end, Cogninn has been and still is working on an augmented reality and virtual reality (AR/VR) Mobile Edge Computing (MEC) to support beyond 5G XR services with low latency. The MEC server follows the NFV MANO architecture with several VNFs, which can deploy different AR/VR frameworks from different vendors and 3rd party developers. The MEC server is the best solution for telecom and internet content providers given that can be attached to the 5G network easily through specific interfaces. In addition to the visualization offered using MEC, scalability without the use of custom devices is valuable in the network. The NFV MANO architecture comes to provide a solution to this problem, offering scalability to existing equipment and the creation of network services without the need to purchase a proprietary device for this purpose. MEC provides low latency AR services as follows:

• Local Processing: MEC allows data to be processed closer to the end user, reducing the time it takes for data to travel between the user’s device and the server. This is crucial for AR applications, which require real-time processing to provide a seamless experience.
• Fast Response: AR applications can offload computationally intensive tasks, such as image recognition and 3D rendering, to the edge servers, resulting in faster response times and smoother interactions.

Cogninn aims to provide the following infotainment services that can be also used in general AR type of devices such as future glasses:

• Augmented Navigation: Enhance navigation application service with AR to overlay directions and points of interest on the real-world view.
• Historical Tours: Use AR to overlay historical images and information over current views of landmarks and historical sites.
• Virtual Try-Ons: Allow customers to try on clothes, accessories, and even makeup using AR, enhancing the online shopping experience.
• Narrative Experiences: Create immersive stories where users can interact with characters and environments, making storytelling more engaging.

By integrating AR into these various domains, the infotainment industry can offer more immersive, engaging, and interactive experiences, transforming how users consume and interact with content.

Today we will read about the experience of our colleagues from Hypertech in the 5G-IANA project:

At HYPERTECH, we’re excited to be at the forefront of the 5G-IANA project, an ambitious initiative supported by the European Union’s Horizon 2020 research and innovation programme. This project represents a significant step in the ICT-41-2020 initiative, aiming to leverage 5G technologies to revolutionize automotive services.

Project Overview

The 5G-IANA project, part of the 5G Infrastructure Public-Private Partnership (5G PPP), focuses on creating innovative solutions for the automotive sector through 5G technologies. Comprising 16 partners from 8 EU countries, our project aims to provide an open and advanced experimentation platform that enhances access to 5G network resources. This platform is designed to empower SMEs in the automotive sector, facilitating the development, deployment, and testing of innovative services.