5G-IANA aims at providing an open 5G experimentation platform, on top of which third party experimenters, i.e., Small and Medium Enterprises (SMEs) in the Automotive-related vertical have the opportunity to develop, deploy and test their services.
InCites Consulting is leading the tasks related to the development of the most appropriate business models that can be used for the exploitation and sustainability of the 5G-IANA platform. Based on the word performed here are some key aspects that should be considered.

The problems that the 5G-IANA AOEP aims to address are associated with the lack of specialized 5G experimental platforms that can be accessible by third party experimenters, where they can run their experiments and validate their solutions. 5G-IANA offers access to resources specific to the automotive vertical, while the VNF repository and the network application toolkit can assist third parties to compose their own services even if their level of expertise is low.

Regarding the competition there are some generic emulators that have several limitations with the most important to be the lack of resources needed for the development of services in the automotive vertical. There are other experimental platforms from other 5G projects that are developed under the same call, from 5G-PPP earlier phases or from national funded projects; but to the best of our knowledge no platform is targeting explicitly the automotive vertical.

The value of the 5G-IANA platform The solution that the 5G-IANA platform offers includes 5G testbeds, HW resources, SW resources and toolkits, along with human capital that are difficult to be offered from other stakeholders, while MNOs that could potentially offer such resources are not for the moment eager to open up their networks to external parties.

The value of 5G experimental platforms lies in their ability to accelerate the development, testing, and validation of network applications in the context of 5G networks in the automotive vertical. There are two main target groups that can benefit from their interaction with 5G-IANA.The first target group includes experimenters, researchers, application and service providers, SMEs and startups. The value that 5G-IANA offers to that market segment can be analysed in the following elements:

 Promote innovation and research
 Limiting the risk of innovation
 Use case validation
 Realistic testing
 Fostering collaboration
 Education and Training

The second market segment that 5G-IANA can target includes Mobile Network Operators (MNOs). By partnering with 5G-IANA platform, mobile operators can leverage a wide range of benefits, from accelerated innovation and cost efficiency to enhanced customer experience and new revenue opportunities.. The value that 5G-IANA can offer to that market segment can be summarized in the following:

 Rapid Testing and Deployment
 Competitive advantage
 Enhanced network performance
 Improved customer experience
 Generation of new revenue streams
 Migrate risk
 Increase expertise